#12: John D. Adams – Critical Mass

Although any major change demands that an organization overhaul its  systems and procedures, leaders are often frustrated when altering the way things are done does not produce the desired outcome. They work hard to institute new programs and policies only to be...

#9: Chip and Dan Heath – Switch

Yesterday we looked at the theory of transformation posed by Daszko and Sheinberg in their article “Survival is Optional.” Much of their theory rests on the idea that: “Transformation is motivated by survival, by the realization that everything needs...
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